Specsavers in the news

Our clients, Specsavers, have launched their first brand campaign for the Canadian market, along with plans to open over 200 locations in Canada by 2024.

This new campaign, which will run until April 30th, will feature a variety of different people in eyewear, accompanied by soulful and mellow music. Using a touch of humour coupled with optometrist-backed knowledge, the spot features lines like “Instead of eyes being the window to the soul, they’re actually an early sign of retinal disorders”.

Media Experts will be managing media planning, strategy and buys across all channels.