Last night was the CMDC YA Future Impact Awards. This award recognizes the accomplishments of young professionals making a difference in the media industry.

Every media plan starts with a brief and ends with execution. Somewhere in the middle comes the media strategy, which acts as the guiding light, moving us beyond the brief.

Didn’t make it to Adweek? Look no further. Our very own Rosa Hamadouche, Director, Digital, had the pleasure of attending the high-profile conference in NYC earlier this month. She walks us through the hot topics that were on everyone’s lips and what key takeaways she’s taking back to the office with her.

Last week, I spent three fun-filled days in Muskoka with the Media Experts team for our annual Camp retreat. After being forced to cancel our last two trips due to COVID-19, it was great to have all three offices – Toronto, Montreal, and Vancouver – reunited in such a special place.

Last month, Kris Davis and I were fortunate enough to attend TikTok’s #ForYou Executive Summit, an event held by TikTok Canada’s Executive Team.Last month, Kris Davis and I were fortunate enough to attend TikTok’s #ForYou Executive Summit, an event held by TikTok Canada’s Executive Team.

As Canada becomes increasingly diverse and our multicultural population grows, keeping in mind the importance of valuable connections with these diverse audiences is more crucial than ever. While search is often the first stage in a new Canadian arrival’s journey, search strategies are too often done without these multicultural audiences in mind.

We are excited to announce that Media Experts is one of the first agencies in North America to become a Meta Media Certified Company.

Just in: we’re ecstatic to announce that we were thrice recognized at the CMA Awards last Friday, at their first-ever in-person gala!

This year, Media Experts celebrates the 40-year anniversary of its foundation in Montreal. It also marks 25 years for the Toronto office and 15 years for the Vancouver office. It’s a year of milestones!

Our very own Sarah Kincaid, Manager, Social Media, spoke last week along with one other panelist at the LinkedIn Agency Champion event. The discussion started with a quick recap of 2021, and then tackled some big media trends, and must-knows for 2022 when it comes to the LinkedIn leaders network.

“Now more than ever, every action counts.” This mantra, born from the mental anguish many Canadians face throughout their daily lives, sparked a big change and opened the conversation about mental health in unprecedented ways. The trailblazing Bell Let’s Talk campaign, which celebrates its 12th anniversary in 2022 is now a leading initiative in the media industry and throughout Canada.

On Sunday October 3rd, 2021, CBS’ 60 Minutes ran a segment featuring Frances Haugen, a former Facebook data scientist and now whistleblower on the company. The segment revealed allegations that Facebook has been suppressing internal research surrounding hate speech, violence and misinformation on its platforms, and as a result is misleading the public on its progress in combating these issues.

MEX has once again won a spot on Strategy’s coveted A-List!

Only top agencies qualify for this exclusive list. Our spot means we scored off the charts on the Creative Report Card. We were also shortlisted for Strategy’s Media Agency of the Year in 2021, which of course puts us at the head of our industry.

Last night at Jardin Royalmount, Montreal’s newest outdoor venue, Joey Elias and a lineup of the city’s finest comedians put on an incredible show that not only made the audience roar with laughter, it also set a new fundraising record for Media Experts’ annual comedy benefit show.

Let’s start off by abolishing the old “Year of Mobile” cliché. If you’ve been waiting until 2018 to capitalize on mobile for your customers or business, you need to get on that; and fast. Not only is the Year of Mobile behind us, we are smack in the middle of the Mobile Revolution, shifting the question from “Should we be on mobile?” (Duh!) to “How do we develop killer mobile strategies?”

Our WestJet team is on a winning streak this week, winning a Bronze, Best Broadcast Engagement last night at the AToMiC awards for their WestJet Plus: Premium Economy for all campaign. 

Following an extremely competitive RFP process involving top Canadian agencies, Media Experts has been awarded media planning and buying responsibilities for Export Development Canada (EDC) alongside McCann Canada, who has been named their Creative AOR.

On August 26th, Media Experts, Joey Elias, and his roster of funny friends turned a night of laugh-out-loud entertainment into critical fundraising to support some of the most vulnerable members of our community.

Earning one of the ten coveted spots on the Strategy’s A-List is no easy task. After making the rounds on the international award circuit in 2019, Media Experts qualified for the list by taking top accolades in some of the world’s most prestigious award shows.

We are pleased to share that, in collaboration with clients and creative partners, our work on WestJet’s Flight Light was awarded two golds and Interac’s Earning Curve a Bronze at the 2020 Shopping Innovation Awards. This commemorates our hard work and collaboration with our clients and creative partners.