MEX makes the 2023 Strategy Agency A-List!
Jessica Burnie Jessica Burnie

MEX makes the 2023 Strategy Agency A-List!

We are thrilled and honoured to have earned a coveted spot on the Strategy A-List! This achievement is a true testament to the dedication and hard work of our entire team. We take pride in always putting our clients and their audiences first, and this recognition reflects our commitment to delivering exceptional strategies and results.

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SIA awards: media experts x Pizza Pizza wins
Jessica Burnie Jessica Burnie

SIA awards: media experts x Pizza Pizza wins

Pizza Pizza hits another home run! We are ecstatic to share that our work on the Fixed-Rate Pizza campaign won Silver in the Omni-channel Experience category, and Bronze in the Overcoming Challenge category at the 2023 Shoppers Innovation + Activation Awards.

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media experts has a new CEO
Jessica Burnie Jessica Burnie

media experts has a new CEO

Media Experts has a new CEO, Karel Wegert! We are very excited to welcome back Karel, who is no stranger to Media Experts, having spent 15 years in various roles with the agency before moving to Mediabrands’ data and tech agency Kinesso Canada in early 2022. He brings a wealth of experience, knowledge, and a fantastic work ethic to his new role. We look forward to his added value to our team and business.

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Specsavers in the news
Jessica Burnie Jessica Burnie

Specsavers in the news

Our clients, Specsavers, have launched their first brand campaign for the Canadian market, along with plans to open over 200 locations in Canada by 2024.

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CMDC awards results are in
Jessica Burnie Jessica Burnie

CMDC awards results are in

Last night was the CMDC YA Future Impact Awards. This award recognizes the accomplishments of young professionals making a difference in the media industry.

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wherefore art thou strategy?
Jessica Burnie Jessica Burnie

wherefore art thou strategy?

Every media plan starts with a brief and ends with execution. Somewhere in the middle comes the media strategy, which acts as the guiding light, moving us beyond the brief.

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our take on AdWeek
Jessica Burnie Jessica Burnie

our take on AdWeek

Didn’t make it to Adweek? Look no further. Our very own Rosa Hamadouche, Director, Digital, had the pleasure of attending the high-profile conference in NYC earlier this month. She walks us through the hot topics that were on everyone’s lips and what key takeaways she’s taking back to the office with her.

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camp 2022
Jessica Burnie Jessica Burnie

camp 2022

Last week, I spent three fun-filled days in Muskoka with the Media Experts team for our annual Camp retreat. After being forced to cancel our last two trips due to COVID-19, it was great to have all three offices – Toronto, Montreal, and Vancouver – reunited in such a special place.

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reaching a multi-cultural audience through search
Jessica Burnie Jessica Burnie

reaching a multi-cultural audience through search

As Canada becomes increasingly diverse and our multicultural population grows, keeping in mind the importance of valuable connections with these diverse audiences is more crucial than ever. While search is often the first stage in a new Canadian arrival’s journey, search strategies are too often done without these multicultural audiences in mind.

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MEX is Meta certified
Jessica Burnie Jessica Burnie

MEX is Meta certified

We are excited to announce that Media Experts is one of the first agencies in North America to become a Meta Media Certified Company.

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MEX wins three CMA awards
Jessica Burnie Jessica Burnie

MEX wins three CMA awards

Just in: we’re ecstatic to announce that we were thrice recognized at the CMA Awards last Friday, at their first-ever in-person gala!

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media experts celebrates 40 years
Jessica Burnie Jessica Burnie

media experts celebrates 40 years

This year, Media Experts celebrates the 40-year anniversary of its foundation in Montreal. It also marks 25 years for the Toronto office and 15 years for the Vancouver office. It’s a year of milestones!

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sarah kincaid joins the LinkedIn agency leaders panel discussion
Jessica Burnie Jessica Burnie

sarah kincaid joins the LinkedIn agency leaders panel discussion

Our very own Sarah Kincaid, Manager, Social Media, spoke last week along with one other panelist at the LinkedIn Agency Champion event. The discussion started with a quick recap of 2021, and then tackled some big media trends, and must-knows for 2022 when it comes to the LinkedIn leaders network.

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Today is Bell let’s talk day
Jessica Burnie Jessica Burnie

Today is Bell let’s talk day

“Now more than ever, every action counts.” This mantra, born from the mental anguish many Canadians face throughout their daily lives, sparked a big change and opened the conversation about mental health in unprecedented ways. The trailblazing Bell Let’s Talk campaign, which celebrates its 12th anniversary in 2022 is now a leading initiative in the media industry and throughout Canada.

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what’s new in the world of Facebook
Jessica Burnie Jessica Burnie

what’s new in the world of Facebook

On Sunday October 3rd, 2021, CBS’ 60 Minutes ran a segment featuring Frances Haugen, a former Facebook data scientist and now whistleblower on the company. The segment revealed allegations that Facebook has been suppressing internal research surrounding hate speech, violence and misinformation on its platforms, and as a result is misleading the public on its progress in combating these issues.

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MEX on Strategy’s A-List!
Jessica Burnie Jessica Burnie

MEX on Strategy’s A-List!

MEX has once again won a spot on Strategy’s coveted A-List!

Only top agencies qualify for this exclusive list. Our spot means we scored off the charts on the Creative Report Card. We were also shortlisted for Strategy’s Media Agency of the Year in 2021, which of course puts us at the head of our industry.

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