Our very own Sarah Kincaid, Manager, Social Media, spoke last week along with one other panelist at the LinkedIn Agency Champion event. The discussion started with a quick recap of 2021, and then tackled some big media trends, and must-knows for 2022 when it comes to the LinkedIn leaders network.

“Now more than ever, every action counts.” This mantra, born from the mental anguish many Canadians face throughout their daily lives, sparked a big change and opened the conversation about mental health in unprecedented ways. The trailblazing Bell Let’s Talk campaign, which celebrates its 12th anniversary in 2022 is now a leading initiative in the media industry and throughout Canada.

On Sunday October 3rd, 2021, CBS’ 60 Minutes ran a segment featuring Frances Haugen, a former Facebook data scientist and now whistleblower on the company. The segment revealed allegations that Facebook has been suppressing internal research surrounding hate speech, violence and misinformation on its platforms, and as a result is misleading the public on its progress in combating these issues.

MEX has once again won a spot on Strategy’s coveted A-List!

Only top agencies qualify for this exclusive list. Our spot means we scored off the charts on the Creative Report Card. We were also shortlisted for Strategy’s Media Agency of the Year in 2021, which of course puts us at the head of our industry.

Last night at Jardin Royalmount, Montreal’s newest outdoor venue, Joey Elias and a lineup of the city’s finest comedians put on an incredible show that not only made the audience roar with laughter, it also set a new fundraising record for Media Experts’ annual comedy benefit show.

Let’s start off by abolishing the old “Year of Mobile” cliché. If you’ve been waiting until 2018 to capitalize on mobile for your customers or business, you need to get on that; and fast. Not only is the Year of Mobile behind us, we are smack in the middle of the Mobile Revolution, shifting the question from “Should we be on mobile?” (Duh!) to “How do we develop killer mobile strategies?”

Our WestJet team is on a winning streak this week, winning a Bronze, Best Broadcast Engagement last night at the AToMiC awards for their WestJet Plus: Premium Economy for all campaign. 

Following an extremely competitive RFP process involving top Canadian agencies, Media Experts has been awarded media planning and buying responsibilities for Export Development Canada (EDC) alongside McCann Canada, who has been named their Creative AOR.

On August 26th, Media Experts, Joey Elias, and his roster of funny friends turned a night of laugh-out-loud entertainment into critical fundraising to support some of the most vulnerable members of our community.

Earning one of the ten coveted spots on the Strategy’s A-List is no easy task. After making the rounds on the international award circuit in 2019, Media Experts qualified for the list by taking top accolades in some of the world’s most prestigious award shows.

We are pleased to share that, in collaboration with clients and creative partners, our work on WestJet’s Flight Light was awarded two golds and Interac’s Earning Curve a Bronze at the 2020 Shopping Innovation Awards. This commemorates our hard work and collaboration with our clients and creative partners.

Honouring the most effective marketing in Canada, the Effies recognize the top campaigns from the past year in media that moved the needle on business results.

Ah, 2020. The promise of a new year. ‘New year, new me’ selfies have been posted, resolutions have been made (and already broken), and ‘top nine’ posts are no longer dominating our feeds.

We’re pleased to have collaborated with clients and our agency partners at Rethink, FBC Canada, Studio M, and Zulu Alpha Kilo to bring home 10 AToMiC Awards.

Media Experts’ Mid-Season TV Report is here! Looks like the only upshot to more weeks of winter is more time to binge watch our favourite TV programs, guilt-free.

After a competitive review to consolidate to one media agency, Canada’s pizza pioneer and quick-service restaurant leader Pizza Pizza has selected Media Experts, a division of IPG Mediabrands, as their official Media Agency of Record (MAOR).

After 37 years in the business, it’s no surprise then that we have accrued one of the highest employee tenure rates of any Canadian agency. 40% of our Experts having been with us for five years or more, driving business results for our clients with over 650 years of collective media experience.

2017 was a big year for birthdays. Both Canada and its largest major independent brewer, Moosehead Breweries, celebrated their 150th anniversaries. Media Experts executed a head-turning OOH execution to mark the celebration.